The majority of your traffic may very well come from search engines. The difference in traffic you get from top-three-placement vs. bottom-three placement can be orders of magnitude. SEO, or Search Engine Optimization, is the art of designing web pages for optimal search engine performance.
Follow these basic web design and development tips:
Ensure keywords appear in title
Ensure the page has indexable (clear text) content relevant to keywords
Page content should reference artist name ahead of album name, etc. within reason
Ensure images have appropriately ﬁlled alt tags, relevant to keywords
Use h1, h2, etc. tags to feature keywords
Ensure meta “keywords” and “description” tags feature keywords
If you can believe it, consultants used to charge thousands of dollars to deliver Powerpoint decks with tips like the ones you see above. SEO is no longer a dark art, and there are hundreds of SEO resources. There's even a SEO For Dummies book.