A Topspin Offer is what you will use to sell to your fans. An offer can include any product or combination of products that you have created in your account. Topspin takes care of the checkout process for you, and once configuration has been completed, you'll find an embeddable buy button that fans can click to purchase.
Set the name and description in Campaign Settings
Navigate to your Sell tab, and click New Offer. Here you will be able to fill out your Campaign Settings.
Internal Name: This will not be shown to fans, and is visible in your Sell tab only.
Fan Facing Name: The name of the offer that is shown to fans.
Button Text: The text that will display on the buy button for this offer.
Description: This is fan-facing and will display when a customer clicks More Info. Also presented on fan receipts, so keep this brief (Under 300 characters works best)
Theme: The style buy button you would like to create. Black is a black button with white text. White is a white button with black text.
Highlight Color: Specifies the highlight color of the Checkout/Keep Shopping text in the purchase window
Note: This field is editable after publishing your widget, so you can go back to make changes as needed.
Street date: This does not affect availability. This is the date receipts will show that your merchandise will ship. Purchase buttons with a street date set in the future will not report to Soundscan until the first reporting period after the street date.
Control where your offer is displayed publicly
Topspin Store: Checking this box will display this offer in your Topspin Store
Offers API: Checking this box will make this offer available via the API. Mark this if you want your offer to show up through the Wordpress Plugin or any other externally developed buy button.
Paid Affiliates: This feature has been discontinued, so you can leave this unchecked.
Test Override: Checking this box will make this offer available via the offers and store APIs ONLY to users who have ownership access to the account. This is for testing offers through the API only. Selecting this option overrides all over distribution options, so make sure to uncheck this before you make this offer live.
Select your product to sell
You can pick any product from your Products tab to include in your offer. If you are selling multiple things together as a bundle, be sure that you have created a package to sell everything together. If you need help creating your package, you can find instructions here.
Display a streaming player on your product page
Click this if you'd like to display a streaming player on the product page (when a fan clicks More Info). You can create a new one here, or you can select an existing streaming player from your Promote tab. More information on creating your streaming player can be found here.
Setting up your digital preorder
Topspin Plus and Enterprise accounts have access to automated preorders. This means you can start taking orders before release day. Check this box to set up your Preorder Configuration. More details on how to make sure this is all set up correctly can be found here.
Price your offer
Each buy button must be in a single currency. If you're looking to offer your product in multiple currencies, you'll need to create a separate buy button for each currency.
Once you have entered a price, the fees associated with the purchase and your estimated margin will automatically be calculated. If selling a limited item, you have the option to restrict quantity. Restrictions are based on email address used to purchase. When selling tickets, you have the option of hiding the ticketing fee in the subtotal, or you may leave as is to show the ticketing fee as a separate line item on fan receipts.
Certain payment methods can be toggled by clicking the Edit button next to Accepted Payments.
Restricting sales by region
Offers are available in all regions by default. If you would like to make your offer not available in a certain country, simply uncheck the box for that country. If a fan tries to purchase from within that region, they will encounter a "Not available in xx country" when they enter their address at checkout.
Set the shipping price
If you are selling a physical product, this is where you'll set the price of shipping that is charged directly to the fan. If you are using Topspin Fulfillment, we take care of this for you so that you don't have to worry about it.
Flat Fee Shipping: This is a flat rate that will be charged per quantity purchased. You can find more information about setting up Flat Rate shipping here.
Weight Based Shipping: This is dependent on the weight of all items purchased in a single transaction. You will find detailed instructions on how to set up weight based shipping here.
Restrict your offer to members
If you have created a membership, you can make offers restricted to active members. You could use this gate to offer products are a member-specific price, and all fans would be required to log into their membership to purchase. Fans who are not members will not be able to purchase this offer if this is configured. More information on setting up an Access Requirement can be found here.
Link to another offer after checkout
In the final window where a fan is provided a link to view their receipt, you can also add additional text and a button-link do direct fans once they are finished purchasing. When a fan clicks the cross-sell button, a new window will open up and navigate to the configured URL.