I've worked with a bunch of client's who've all asked for the ability to use coupon codes or discount codes in their stores. So far, I've dealt with the workaround of creating new products, creating new offers with lower prices, and then building a secret section of the store to send the "discount" audience to. This works (kinda), but it's cumbersome, time-consuming, and inefficient. I'd be able to run much more effective campaigns if you'd let me create a discount code for fans to input during checkout.
I'm no developer, but could it be done by wiring the Redemption widget to the shopping cart? Where inputting the proper code causes the cart to apply a certain discount to the subtotal?