Measuring D2F Performance Follow

Objective

A popular management adage states, "you can't manage what you can't measure." This section defines the key DTF performance measures and how to practically use them to get feedback on your campaigns and make ongoing marketing decisions.

Prerequisites

A high-level understanding of what DTF marketing is: Direct-To-Fan Marketing Defined

Best Practice Walkthrough

By picking the relevant metrics in these 4 categories, we've found that a pretty comprehensive picture can be painted of an artist's DTF marketing performance (are people interested, and exactly how interested are they?), and very specific goals can set and progress measured towards them.

  • Reach
  • Engagement
  • Fan acquisition
  • Monetization
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