Testing And Measurement Follow

Introduction

Without good analytics in place, your marketing is a "black box" activity— you can see the inputs and the dollar outputs, but not much else. This section will look at how you can get the most out of Topspin's e-commerce data and use it in tandem with third-party reporting systems like Google Analytics.

Objectives

We'll cover:

  • How to use various data sources to build a complete performance report
  • How to use third-party technologies (e.g., Google Analytics) to improve your campaign measurement
  • How to run tests and optimize results

Topic Outline:

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