High resolution audio in iTunes Follow

To ensure your fans are enjoying your high resolution audio tracks in their full splendor, make sure to let them in on this little-known audiophile secret: 

If you're listening to a 96 kHz / 24-bit audio track in iTunes, the audio is automatically being down-sampled to standard CD-quality (44.1 kHz / 16-bit). To remove this downsampling effect, Mac users should bring up their "Audio Midi Setup" and edit their Audio settings to allow playback at 96 kHz: 


Note: once this switch is flipped, iTunes will up-sample lower resolution audio tracks to the selected resolution, which is not desirable, either, so make sure to toggle back to standard resolution when you're done rocking out at 96 kHz!

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